THIS NOTICE IS APPLICABLE AND HAS AN EFFECTIVE DATE AS OF MAY 7, 2025, FOR NEW SHIPPITY USERS AND PANELISTS.
FOR PRIOR AND EXISTING SHIPPITY USERS AND PANELISTS, THIS NOTICE WILL TAKE EFFECT BEGINNING MAY 19, 2025, UNLESS YOU ACKNOWLEDGE AN IN-APP NOTICE OF THESE CHANGES EARLIER. UNTIL THEN, THE TERMS IN OUR PREVIOUS PRIVACY NOTICE ARE APPLICABLE.
NielsenIQ Shippity is a service that is designed to help you manage your e-commerce transactions by tracking your packages. NielsenIQ Shippity is made available by Nielsen Consumer LLC.
This Privacy Notice (“Notice”) describes how NielsenIQ Shippity (“Shippity”, “we”, “our”, or “us”) handles the Personal Information we collect, and the rights you may have over this information. We collect data through shippity.com (our “Website”) and the Shippity mobile application (the “App”). “Services” refers to the package tracking services we offer through both Shippity’s App and Website. Our Shippity Health Data Notice supplements this Notice and describes our privacy practices as related to consumer health data.
Shippity belongs to the group of companies listed here, which together form the "NIQ Group". This Notice does not apply to any other product or service owned by NielsenIQ.
In this Notice, “Personal Information” refers to any data that can identify or be reasonably linked to a particular individual. This includes details like name, address, phone number, and email, but also encompasses information derived from inferences and insights about you, such as your purchase habits, preferences, and interests. The term also includes “personal data,” or similar terms as defined in applicable law.
This Notice at Collection provides some key information about our privacy practices: the categories of Personal Information we collect; how we obtain, share, and maintain Personal Information; and how you can instruct Shippity to stop sharing your Personal Information.
For transparency purposes, please note that we do not use your name, address, or any directly identifiable information you provide to us for direct marketing or sales purposes to you. We never share this identifiable information with telemarketers, nor do we permit our business customers to use it for direct marketing or sales to you.
We collect the following categories of Personal Information through our Services:
We collect these categories of Personal Information for two main reasons. First, we need to process your Personal Information to provide the App’s package tracking services. Second, we provide Shippity’s customers with market intelligence, analytics, datasets, and measurement products which afford them the ability to develop lookalike models and audiences for targeted advertising and to help them better understand their markets and prospective customers – remember, you personally are not targeted for marketing or sales purposes. We refer to this as being a part of our “consumer panel” and make references throughout this Notice to our “panelists”.
USA: We may “sell” or “share” (as those terms are defined in applicable U.S. law) some types of Personal Information to third parties. If you enroll to use our Services as a panelist, we may provide Personal Information such as data about the Commercial Emails you receive, as well as some of your demographic characteristics, to customers such as e-commerce businesses, investment companies, consumer brands, media companies, and data brokers. As a reminder, your directly identifiable Personal Information will never be sold or shared with Shippity’s customers to target you or sell to you.
We do not knowingly sell or share Personal Information about individuals under the age of 18.
For our Website: Navigate to Your Privacy Rights to opt out/withdraw consent of the sale or sharing of Personal Information collected through our Services. You may also choose to enable a browser-based signal that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). Where required, we will process the GPC signal as a request to opt out of sales through the Website.
For our App: To opt out/withdraw consent of sales through the App, visit the App’s “Settings” menu and proceed to “Manage My Data,” then “Manage Data Permissions” where you can indicate your preference. At present, we cannot use opt-out preference signals to opt you out of sales through the App.
Retention: We will retain your Personal Information for as long as reasonably necessary to fulfill the purposes described in this Notice, or to comply with our legal obligations, resolve disputes, and enforce our agreements. Our data retention period reflects several factors, including our relationship with users of our Services, the nature and sensitivity of Personal Information, and what is reasonably necessary and proportionate to provide and improve our Services.
We collect Personal Information from you when you enroll to use our Services. For instance, we collect the email address for each email account that you connect to Shippity’s service, and copies of the Commercial Emails received in that email account.
We use this Personal Information for the following business and commercial purposes:
Just to remind you, we do not use your name, address, or any directly identifiable information you provide to us for direct marketing or sales purposes to you. We never share this identifiable information with telemarketers, nor do we permit our business customers to use it for direct marketing or sales to you.
Our Services may use cookies and other tracking technologies. When you visit and interact with our Services, we or our third-party advertising and analytics partners and service providers may use a variety of technologies, such as cookies, tags, SDKs or scripts, to collect information about how you use our Services. This includes information about your browser or device; approximate geographic location; and use of the Services (e.g., the pages of our Website you visit and how long you spend browsing them).
These technologies access and/or store information in your browser or on your devices to distinguish you from other users, make your site navigation more efficient, help remember your preferences, enhance your browsing experience, and improve the use, security, and functionality of our Services. When third parties place their own cookies, they may create identifiers that they associate with you or your device. They may then combine this information with other data sources for analytics or advertising purposes.
For more information about tracking technologies and the rights you may have over this information, visit our Cookie Notice. To adjust your cookie settings, select “Your Cookie Choices” on the cookie banner, also located in the footer of our Website.
If you use Shippity’s package tracking services as a panelist, we may collect and combine information about you from third-party data providers. This includes demographic information, such as your city or region, which we use to improve the market research, analytics, and other products that we provide to Shippity’s customers.
In addition, we may obtain information from third-party websites, advertising measurement vendors, and other sources about which ads have been displayed to you online, to help Shippity measure the effectiveness of ad campaigns.
Finally, we combine the information collected from our panelists with information provided by our customers, such as your purchase records. We use this combined information to perform analysis or to create lookalike models and audiences, helping our customers understand their prospective customers.
Rest assured, you are removed from these lookalike audiences. We do not target you based on your Commercial Emails, nor do we permit our customers to do so.
In addition to the uses described above, we use Personal Information from all categories of sources for these commercial and business purposes to the extent permitted under applicable law:
We may disclose your Personal Information (in accordance with applicable law) for the purposes described in the “How We Collect and Use Your Personal Information” section above to our customers, service providers, and third parties that provide advertising and analytics services.
Remember, we do not permit our customers, partners, or service providers to target or market to you directly.
In certain circumstances, we may disclose each category of your Personal Information to:
In addition, we may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.
When we disclose Personal Information, we take contractual, technical, and organizational measures that are designed to limit the recipients’ use to specific purposes that are consistent with this Notice and in accordance with applicable law.
We may deidentify or aggregate Personal Information so that it will no longer be considered Personal Information. Our use and disclosure of deidentified or aggregated information is not governed by this Notice.
We use automated processes to infer information about you and to create lookalike audiences that our customers use for interest-based advertising. To the extent that these activities constitute automated decision making or profiling, we take steps to do so in a fair and non-discriminatory manner. We do not process your Personal Information for profiling that produces a legal or similar significant effect, such as a decision to offer to you or decline your request for employment.
Your Data Authorizations. You authorize us to access and process your Personal Information by agreeing to this Notice and providing any necessary consent required by your email provider. You are not obligated to provide your Personal Information and can opt out/withdraw consent to our processing at any time. Without access to your Personal Information, we may not be able to provide the full range of our services or respond to your inquiries effectively.
Unsubscribing from our Marketing and Promotional Communications. From time to time, we may send you marketing and promotional communications from the NIQ Group. If you no longer wish to receive these emails from us, you may opt out by following the instructions included in any promotional or marketing email you receive from us.
Restricted Data Use. For users that signed into our Services through their Gmail account: Google restricts third parties from using its API tool to access Gmail account information ("Your Google User Data"). This restriction will not apply to other Gmail users that sign up for our Services by providing us with a Google App Password that was generated specifically as part of Google’s two-factor authentication process. To determine whether you are subject to this restriction, navigate to the “Settings” page of your Shippity dashboard.
Additional Limits on Use of Your Google User Data: The following applies to information that Shippity collects and processes after June 1, 2019: Notwithstanding any other provisions in this Notice, if you (as a panelist) provide Shippity with access to Your Google User Data, Shippity’s use of that data will be subject to these additional restrictions:
In accordance with applicable law (and subject to certain exceptions), you may have certain rights over your Personal Information, including the right to:
In addition, we will treat requests sent through GPC as a valid request to opt out of the sale or sharing of Personal Information linked to that browser and any consumer profile we have associated with that browser. If you use different browsers or browser profiles, you may need to enable the signal on each browser or profile.
For the App: To opt out/withdraw consent of sales through the App, visit the App’s “Settings” menu and proceed to “Manage My Data,” then “Manage Data Permissions” where you can indicate your preference. At present, we cannot use opt-out preference signals to opt you out of sales through the App.
The quickest way to exercise control over your Personal Information is through the self-service options available to you in the “Settings” section of our dashboard once you’ve logged in through our App. Here, you can access, delete, and correct your Personal Information or opt out/withdraw your consent to our data processing.
To submit privacy rights requests (subject to limitations and exceptions under applicable law), you can select Your Privacy Rights, also located in the footer of our Website, or you can email us at support@shippity.com with the subject line “Shippity Privacy Rights.” Submitting a privacy rights request does not require you to create an account with us.
For the App: To opt out/withdraw consent, visit the App’s “Settings” menu and proceed to “Mailboxes” to select your email address, then “Manage My Data” and “Manage Data Permissions” where you can indicate your preference. At present, we cannot use opt-out preference signals to opt you out of sales through the App.
We may take steps to confirm your identity before responding to your request by asking you a series of questions about your previous interactions with us. We may decline a request (other than an opt-out request) if we are unable to confirm your identity (or an agent’s authority to make the request) and confirm the Personal Information we maintain relates to you.
We will not discriminate against you if you decide to exercise your privacy rights.
Only you, or someone legally authorized to act on your behalf, may submit a request related to your Personal Information.
In accordance with applicable law, you may authorize someone to make a privacy rights request on your behalf (an “Authorized Agent”). To confirm their authority, Authorized Agents will need to demonstrate that you’ve authorized them to act on your behalf. Authorization must be done in writing and signed, and the writing must identify the agent and explain what request they are authorized to make. Your Authorized Agent must include a copy of this writing or a copy of a valid power of attorney with the request. Shippity retains the right to request confirmation directly from you, confirming that the agent is authorized to make such a request, or to request additional information that is necessary to identify you.
Submit Authorized Agent requests at Your Privacy Rights uploading the authorization documentation or submit the complete request with attachments via email to support@shippity.com with the subject line “Shippity Authorized Agent.”
In addition to exercising privacy rights through our Services, you can opt out of receiving certain targeted or interest-based advertisements using tools provided by the advertising industry. You will still receive ads, but they might be less relevant to your interests.
You will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, you may need to repeat the opt-out process for that device or browser.
Our Services may have links to third-party sites and services, which may have privacy policies that differ from our own. We are not responsible for the practices of these third-party sites and services. We encourage you to review their privacy information to learn more about their practices.
Our Services are not intended for use by or directed to individuals under the age of eighteen (18). If we learn that we have collected or received Personal Information from individuals under 18, we will delete the Personal Information or take other steps to comply with applicable law. We do not knowingly sell or share information about individuals under the age of 18.
We maintain a comprehensive information security program with administrative, physical, and technical safeguards to maintain the confidentiality, integrity, and accessibility of your information. However, as no transmission of information over the internet is absolutely secure, we cannot guarantee the safety of your information.
We reserve the right, in our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Notice at any time, for example as our Services develop and evolve, to comply with legal requirements, or to address changes in our business practices. When we do, we will post the revised Notice to our Website and App. Your continued use of our Website and App following the posting of changes to these terms means you accept these changes. If we change the Notice in a material way, we will provide appropriate notice to you and update the date at the top of the Notice.
If you have any questions or concerns about this Notice, our privacy practices and the protection of your Personal Information, or the privacy rights and choices available to you as described in this Notice, you may contact us in the following ways:
Webform | Your Privacy Rights |
support@shippity.com | |
U.S. Postal Mail | NielsenIQ, 200 W Jackson Blvd, Chicago, IL 60606, USA, Attn: Legal Dept. |
Data Protection Officer | niq@hewardmills.com |
Attn: Shippity |